What will hit the shelves and what will hit the mainstream

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The health megatrend is only just getting started, but the lines between nutritious foods and supplements are already blurred. It leads to nutrient-dense products that feature functional health benefits to support consumer wellbeing. According to ADM research, 31% of consumers buy products to support their health, and 50% state a preference for products with naturally occurring beneficial ingredients.

Buzzwords

Adaptogens, functional ingredients, probiotics, superfoods

Reimagined Basics

New takes on staples, such as pasta, sauces, blended spices, and baked goods due to new shelf-stabilizing techniques and repurposed ingredients such as hearts of…


Creative Combustion

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Pandemic

Most of us have (happily) adapted to video calls in the spring of 2020. We even joined the gym instructor’s private lessons from our living rooms. As months passed by, so-called Zoom fatigue has set it. Many have used the summer of 2020 to travel, relocate, and meet family and friends, which they haven’t seen in months. At the same time, companies made long term decisions about their offices. Pinterest canceled a lease for its new San Francisco office resulting in a fine of 89.5m Dollar. Many tech companies have announced that they would allow for remote working…


From SaaS to HaaS, to LaaS

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The past decade has been dominated by companies moving towards a subscription based business model. From Adobe formerly selling its enterprise caliber software bundling them into the Adobe Creative Cloud. Content producers rather than focusing on a few potential hits a year, offering consumers, against a monthly fee, access to low, medium and high quality content, and trimming its offering along the way based on viewer data, rather than only using hinge of a few executives. …


Why democratized access is better for the bottom line

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In-person gatherings of any kind are basically canceled for 2020. After the initial rescheduling to the fall, it becomes ever more apparent to most of us that even these dates will not be viable.

Is there a for organizers profitable, and for attendees valuable alternative ?

I believe there is. What if instead of the 1000$ daily ticket, organizers would move their events online ? A traditional, and well run, B2B event yields a profit of around 50%. Assuming a ticket revenue of 1.000.000$, that would equal a profit of 500.000$…


3 things I have learned

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As a frequent traveler, it was only a matter of time until I got either exposed/ self quarantined due to the omnipresent coronavirus. After a recent trip to Italy, Val d’ Aosta, Milan, and Florence to be exact, days before the first municipalities were locked down, self quarantining myself for two weeks seemed the most responsible thing to do.

Knowing that I will stay home for two weeks, not being able to leave, represents a variety of challenges. I decided to turn them into opportunities. Here are three areas I focused on.

Diet

A trip to the supermarket would not have…


What people really want does not require experiences

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Experiential retail has long been hailed as the best way to lure “millennial” shoppers back into physical stores.

No one wants to visit a department store anymore in which items are piled sky-high and tucked away in brand corners. No one wants to ask the shop assistant for the size that “isn’t available if it is not on the rack”. Store visits are no longer necessary to purchase products from the entry to mid-tier brands. …


Why your “Atlantic” salmon may come from Idaho

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Seafood, altough largely untold, has seen a massive restructuring of its industry in recent years. The times in which fishermen caught your dinnerare long gone, and the times of trawlers in the Atlantic are almost gone, unless you are paying a premium for it. Most of the fish consumed today originates from coastal farms.

The global annual fish consumption has risen since the 1960s from an average of 22 lbs per person to almost 44 lbs in 2012. Keeping in mind that the population has also more than doubled at the same…


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It is Davos 2020, Ikea executives are discussing how they want to restructure the products and operations of the furniture giant to become sustainable.

The circular economy is the term most commonly referred to when such measures are announced. Designing products with reuse, repair, and recycling in mind. While on the resource side of the argument, this may sound like the ideal approach, on the business side, it may not.

In the startup and VC environment, you read a lot about walled gardens and the lockin of consumers as a desirable method to conduct business. It reduces customer acquisition costs…


Will better quality creates less demand and make the industry sustainable ?

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This article is not about fast fashion. It is also not about subcontractors in developing countries, and neither is this about what you should buy.

It is about the reason consumers will want better apparel, not more of it.

Consumers are realizing that their consumption does implicate consequences, around the globe, they may not have intended. …


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So-called hard seltzers have become increasingly popular in recent years, so has increased the amount of no/low alcohol beers.

Just look at the seemingly instant popularity of White Claw in 2019, well documented in this article by Barry Enderwick. The brand represents alcohol as such, given that the category of hard seltzer is relatively new. Taking a closer look at beer, the market share of alcohol-free beers in Europe has estimated CAGR’s of 7,5% p.a. from 2017 until 2024, according to GMI global report on non-alcoholic beer.

https://www.prnewswire.com/news-releases/european-non-alcoholic-beer-market-to-hit-6-billion-by-2024-global-market-insights-inc-300915813.html

Even in the run-up to James Bond’s latest movie, Heineken, a long…

Marc

Meat Inudstry, Retail and more

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